Promoting the world's best loved drinks

Diageo HQ

Meeting rooms designed to match consumer brands

Business & Leisure

 

The brief

Diageo, the world’s largest distributor of spirits and home to some of the world’s best loved drinks brands, wanted to promote the different characters in the company’s portfolio by creating a series of meeting spaces inspired by each brand.

Working with the client team and Stanhope, we designed tables and meeting spaces that drew from a palette of materials including glass, timber and steel to create truly personable spaces for group and independent working. The starting off point for each space was the different aesthetic qualities of each drinks brand. From gin to whiskey, each presented a unique palette of materials, colours and tones from which to draw inspiration for the furniture.

The designs

For the whiskey brands Oban and Lagavulin, we designed a boardroom table whose standout feature was its beautiful maple grain pattern. The caramel tone of the wood and the rich, red upholstery of the surrounding tub chairs echo the dark, sweet tones of the whiskey.

For the Smirnoff meeting room we created a more contemporary suite of furniture that featured a more neutral aesthetic. White laminate and cool steel were used to create a meeting room table with a slimline Curzon base.

For the Gordon’s Gin meeting table, we used layered etching to achieve the dappled ice effect to conjure thoughts of a freshly made gin and tonic.

Working with the client we designed some of our boardroom tables to be reconfigured especially for tele-conferencing. Some tables could be opened out to allow each user to be seen on screen in a staggered formation.

In other areas of the Diageo headquarters we diversified the materials palette to use different timbers with varying tones and warmth. Waterfall edges gave the boardroom tables a softer finish and discreet cable flaps concealed integrated audio-visual functionality and power supplies. 

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